Market
based technologies (MBT)
are technologies that drive
markets. In this instance Market strategies
are developed and often driven recursively by
new MBT’s. Market Based Technologies themselves are developed as a means to
provide media, metadata
or other human or machine-readable information
about primary source information. This kind of information provides a vehicle
to locate, deliver, or modify primary source information. In the more
classic environment of traditional media an example of this kind of technology
would be the TV guide. Market based technologies range from search engine
technologies to other media related technologies.
Market
based technologies drive marketing initiatives because they are the
'how' of classifying and locating information.
Not paying attention to them would be a bit like producing a TV show and not
listing it in the TV Guide, and just hoping people would tune in. With the
explosion of media content, MBT's have become even more crucial and have even
more poignantly affected primary market strategies.
Some specific
examples of MBT’s include: cross-linking strategies, cluster and
non-cluster tagging schemas, XML tagging, meta-tagging, keyword pairing,
value-weighting for word content, statistical analysis of word prevalence, and
scatter patterns across search engines, reverse spider base-line generation,
intelligent agent word pairing and common language search pattern reports,
traffic reporting, site analyzers, interactive media technologies and
methodologies for iterating demographic metrics in the new
media. At Emedwriter
we can work with each of these technologies to assist you in a well
integrated and cross-cultural market strategy.
